At Times of Crisis will you know what to do and say?

Crisis Response and Communication Management

Knowing What to Do and Say at the Times of Crisis

An interactive workshop to strengthen your response

5 August 2010, Sheraton Hotel, Karachi

9:00 am - 5:00 pm

JEREMY PARSONS, UK

• Senior Consultant, The Parsons Consulting Agency

• Renowned expert in Global Crisis Response & Communication Management in Asia,  China, North & South America

 -and Europe

• Senior Consultant to AkzNobel, Burson Marsteller (Unilever), Fleishman-Hillard (Eli Lilly), ICI Pakistan and the Smiths

- Group PLC

• Member of the Institute of Public Relations

Key Benefits:

• Understand a crisis and its impact on Reputation and Bottom Line

• Have a response plan to know what to do and say

• Learn the importance of leadership and having the right crisis management team

• Understand the power of the media and the spread of their communication

• Learn to keep up to the speed in the Golden Hour

• Have the confidence to communicate

The Poison of Crises

Today we live in a crisis ridden society where trust and belief in values are sometimes forgotten.

Preparing for Crisis

The program first guides delegates through the association of risk and crisis encouraging participants to audit their own risks and then prepare a contingency plan so as to be ready for crisis.

At times of crisis there is a need for effective communication An understanding of the ‘psychology of crisis’ is offered to explain why stakeholders and the public in general believe that crises are “acts of betrayal” where somebody must be to blame.

Delegates gain the opportunity to counter this reaction and criticism by learning a formula of communication so as to be seen, heard and understood at times of crisis.

The course then provides communication coaching “Show Business” style with guidance on how to stage manage the TV interview where body language can help deliver the “big message.”

Practice

Delegates are then placed in CMTs for each Crisis Management Team to plan their response to a crisis before the ultimate challenge of appearing on camera to talk their way out of their crisis - proving that at times of crises, there is a need for communication.

Who Should Attend?

All senior executives with responsibilities to respond to crisis and to manage communications

Morning Agenda

Interactive

Definition of a Crisis – Impact on Reputation & Bottom Line

•  Identifying potential risks before they become crises

Interactive

Are you ready for crisis? – having a Contingency Plan

• Operational practice - playing the right contingency cards

Leadership and having the right management team 

• A strategy for effective response to crisis

The Power of the Media – your vulnerabilities

The Mind of the Media – how a newsworthy crisis is made

Interactive

Crisis Communication – message delivery strategy

• How to be seen, heard and understood

Safe Communication – The Formula of Four

The psychology of crisis – using words to stop fear

LUNCH

Be a journalist this lunch-time – where delegates role play journalists and interview their fellow delegates!

Afternoon Agenda

Crisis on Camera

On-camera challenge to “Talk your way out of a crisis”

Interactive

Practice Sessions

• Being a CMT member – speed of mobilisation

• Selecting your company’s risks

• Operational practice - What to do?

• Communication practice

• Interview Replays – Comments and Closing Video

Workshop Investment

PKR 19,999/- per participant

10% Group Discount on 2+ nominees

20% Group Discount on 5+ nominees

Course material, Octara certificate, lunch, refreshments & business networking